A Day of Forward-Thinking Dental Practice

Course Details

  • Date: Wed., December 3, 2014
  • Times: 9am–12pm (Green Dentistry); 1pm – 5pm (Social Media)
  • Tuition: $125 for one course; $199 for both
  • Credit: Green Dentistry: 3 Hours – Lecture; Social Media: 4 Hours – Participation
  • AGD Code: 550/553
  • Course #: Green Dentistry – H21A; Social Media – H21B

Register Online

Or Call (617) 636-6629

Back to Course Calendar

Morning Course:

Green Dentistry: Making a Difference in Your Practice and Community

Instructor:

RONALD D. PERRY, D.M.D., M.S. Clinical Professor, Research Administration Dental, Tufts University School of Dental Medicine.

Description:

Green is no longer just a color. It’s an ecological movement that represents different things to different people. What does it mean for a dentist to go green?

The goal of Green Dentistry is to help you make a difference in your practice and community by presenting the role of environmental processes and considerations in the building, designing, and managing of your practice. The course also outlines the step-by-step process and financial impact to dental practitioners in adopting green dentistry.

Learning Objectives:

  • Have a clear understanding of green dentistry
  • Discover the financial impact of going green
  • Differentiate yourself from other practices in the marketplace

Afternoon Course:

Best Practices for Leveraging Social Media to Engage Patients

Instructors:

LISA GUALTIERI, Ph.D., Sc.M. Assistant Professor in the Department of Public Health and Community Medicine at Tufts University School of Medicine. Dr. Gualtieri earned her Ph.D. in computer science from Harvard University, writes a blog about health and is on Twitter at @lisagualtieri.

NICOLE HOLLAND, D.D.S., M.S. Assistant Professor in the Department of Public Health and Community Service and the Director of Health Communication, Education, and Promotion at Tufts University School of Dental Medicine. Dr. Holland earned a D.D.S. with distinction from New York University College of Dentistry and an M.S. in Health Communication from Tufts University School of Medicine. Follow Dr. Holland on Twitter at @pearlywhitesdds.

Description:

Dentists are faced with understanding what social media is, how to use it in their practice, how to use it to connect with colleagues and professional societies, and how their patients are using it. The dual challenges are to learn best practices while mitigating risks of social media use. This course focuses on how to successfully develop and implement a strategy for the professional use of Twitter, Facebook, LinkedIn, YouTube, and Pinterest and how to integrate social media into a practice website.

Course Logistics:

This course will be a combination of lecture, case studies, discussion, and hands-on activities.

Technology requirement:

Bring a computer, tablet, or smartphone

Learning Objectives:

  • Understand best practices for selecting, setting up, using, and monitoring social media
  • Become conversant with how social media is currently used by dental practices, patients, and dental organizations
  • Know the most popular social media technologies and their potential for dental practices
  • Know how to access timely information pertinent to a dental practice
  • Understand management and mitigation